Centralize insights into how consumers perceive the brands your agency manages

Discover what consumers value, criticize, and desire in the brands you handle. Based on real data, your agency can create more strategic campaigns, refine brand positioning, and strengthen creative output with market intelligence.

Yellow Tokens is the result of over 20 years of experience helping large companies develop customer-focused solutions.

Get real consumer feedback about the brands you manage and also about competitors.

Identify key strengths and weaknesses perceived by the public, organized by themes such as service, product, pricing, and brand.

Track feedback on customer experiences across major social platforms like Instagram, Facebook, YouTube, X, TikTok, Tripadvisor, Google and Amazon.

Create more strategic and creative campaigns, with messaging aligned to what consumers truly think and feel.

Creative work remains essential, but it’s no longer enough on its own. In the age of artificial intelligence, clients expect more than just great ideas, they want strategic direction, consumer behavior insights, and measurable results.


The challenge is that many agencies still face barriers when trying to access reliable audience data. They often lack the time and structure needed to turn raw information into practical decisions, and they’re under constant pressure to prove the value of their campaigns.


Without a solid foundation of continuous insights into their clients’ consumers and their competitors, agencies lose their ability to lead the strategy. Creating is still important, but creating with intelligence and data has become indispensable.


With Yellow Tokens, agencies can:


Obtain daily customer feedback data about their company, their competitors, and their benchmarks.

Access processed and summarized data, highlighting the main topics being discussed.

Track daily progress on metrics such as CSAT and NPS for companies, physical locations, and products registered on the platform.

Receive practical recommendations on what actions to take to increase customer loyalty and win over dissatisfied customers from competitors.

Quickly understand the strengths, weaknesses, threats, and opportunities of their company.

Market Research professionals face a challenging task: collecting and transforming research data into clear and actionable insights for different business areas within a company. The problem is that traditional research methods, such as interviews and panels, are costly and time-consuming, and the response rates for online surveys have been declining significantly over time.


Yellow Tokens allows Market Research professionals to obtain daily spontaneous feedback from customers on major digital platforms. Unlike conventional social media monitoring tools that capture all types of mentions of a brand, Yellow Tokens' platform focuses exclusively on data related to the shopping experience, significantly increasing the relevance of the captured data.


With Yellow Tokens, Market Research professionals will be able to:

Register your clients’ projects, whether retail, industry, or services


Add your clients’ brands, establishments, services, or products to the Yellow Tokens platform. Feedback is collected automatically and organized by project, allowing for comparative analysis and continuous tracking of each operation.

Share your clients’ projects with full access control


Give each client secure access to their projects, choosing whether they can only view or also edit. If a project becomes less relevant, you can deactivate it and reuse the credits in new ones — giving your agency more flexibility.

Use the platform easily. No tech or sales team required.


Yellow Tokens is a plug & play solution, ready to use instantly. It requires no technical support or system integrations. Your agency can scale projects up or down directly within the platform, including upgrading the plan without needing to contact our sales team.

Choose a plan that suits you

Define the number of companies, establishments, and products you want to monitor, as well as the number of team members.

You can group companies, establishments, and products into different customized projects.

Companies are monitored

on the following channels:

Establishments are monitored

on the following channels:

Products are monitored

on the following channels:

Each company, establishment, or product entitles you to a certain number of feedbacks to be monitored per month.

If you need to monitor more feedbacks, you can increase your credits at any time.