Transform customer feedback into communication strategy


Define impactful themes for your campaigns and explore your differentiators based on customer perception of your brand and your competitors' brands.


Yellow Tokens is the result of over 20 years of experience helping large companies develop customer-focused solutions.

What is my differentiator in the eyes of the consumer?

What is the customer's perception of the price of my products and services? Am I perceived as cheaper or more expensive than my competitors?

What is the customer's perception of the quality of my products and services? And how do they perceive the quality of my competitors' products and services?

Does the consumer perceive that I offer better or worse service than the competition?

What does the customer think about the layout of my physical establishments? Are they perceived as more or less pleasant than my competitors' establishments?

Is any of my competitors experiencing a decline in satisfaction ratings?

Which of my competitors are most likely to lose customers?

What are customers of my competitors complaining about? Can my company provide what they are looking for?

How do I identify fleeting market opportunities?

The management and marketing directors of a company face a challenging task: defining a communication strategy that leverages the brand's differentiators against competitors. However, what marketing professionals envision may not match what customers actually perceive, and customer perception can change over time.


Yellow Tokens enables marketing professionals to quickly create and adapt their communication strategies based on customer perception. With Yellow Tokens, marketers will have answers to the following questions:

What is my differentiator in the eyes of the consumer?

What is the customer's perception of the price of my products and services? Am I perceived as cheaper or more expensive than my competitors?

What is the customer's perception of the quality of my products and services? And how do they perceive the quality of my competitors' products and services?

Does the consumer perceive that I offer better or worse service than the competition?

What does the customer think about the layout of my physical establishments? Are they perceived as more or less pleasant than my competitors' establishments?

Is any of my competitors experiencing a decline in satisfaction ratings?

Which of my competitors are most likely to lose customers?

What are customers of my competitors complaining about? Can my company provide what they are looking for?

How do I identify fleeting market opportunities?

The management and marketing directors of a company face a challenging task: defining a communication strategy that leverages the brand's differentiators against competitors. However, what marketing professionals envision may not match what customers actually perceive, and customer perception can change over time.


Yellow Tokens enables marketing professionals to quickly create and adapt their communication strategies based on customer perception. With Yellow Tokens, marketers will have answers to the following questions:

Create compelling campaigns to attract competitors' customers.


Create marketing campaigns that highlight your differentiators in relation to your competitors' weaknesses, based on consumer perception.

Enhance your customers' experiences to keep them satisfied.


Collect spontaneous feedback from your customers on major digital platforms. Identify areas for improvement in your customer journey and implement the necessary corrections to deliver outstanding experiences.

Produce and distribute content that resonates with your target audience.


Discover the topics of interest to your target audience and create content that captures their attention.

Choose a plan that suits you

Define the number of companies, establishments, and products you want to monitor, as well as the number of team members.

You can group companies, establishments, and products into different customized projects.

Companies are monitored

on the following channels:

Establishments are monitored

on the following channels:

Products are monitored

on the following channels:

Each company, establishment, or product entitles you to a certain number of feedbacks to be monitored per month.

If you need to monitor more feedbacks, you can increase your credits at any time.