Product Manager next to a board with SWOT analysis elements

Manage your product portfolio based on daily customer feedback analysis

Gain a unique view on customer feedback for each of your products and your competitors’ products. Identify which of your products need more attention, and obtain agile insights for the development of new products.

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Yellow Tokens is the result of over 20 years of experience helping large companies develop customer-focused solutions.

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Corporate logo
Corporate logo
Corporate logo
Question mark icon, representing a question

What is the satisfaction level of each of my products?

Which of my products need new features to remain competitive?

Which of my products need adjustments to their pricing strategy?

What characteristics or features of my products do customers value the most?

Are customers satisfied or dissatisfied with my after-sales service?

What characteristics or features of my products do customers complain about the most?

Question mark icon, representing a question

What features are lacking in my competitors' products? Do my products have these features?

Are my competitors' products perceived as more expensive or cheaper than my products?

Is the quality of my competitors' products perceived as higher or lower than the quality of my products?

What are the main complaints from customers about my competitors' products?

Product Management professionals face a challenging task: determining where to allocate their increasingly scarce resources. Investing in the wrong products can lead to significant financial losses for a company.


The problem is that product managers often lack the data needed to assist in prioritization decisions. Customer feedback data is scattered across different corners of the internet and is often published in ways that are difficult to understand.


Yellow Tokens enables Product Management professionals to obtain spontaneous customer feedback daily and in one centralized location, covering both their products and those of competing companies.


With Yellow Tokens, Product Management professionals will have answers to the following questions:

Question mark icon, representing a question

What is the satisfaction level of each of my products?

Which of my products need new features to remain competitive?

Which of my products need adjustments to their pricing strategy?

What characteristics or features of my products do customers value the most?

Are customers satisfied or dissatisfied with my after-sales service?

What characteristics or features of my products do customers complain about the most?

Question mark icon, representing a question

What features are lacking in my competitors' products? Do my products have these features?

Are my competitors' products perceived as more expensive or cheaper than my products?

Is the quality of my competitors' products perceived as higher or lower than the quality of my products?

What are the main complaints from customers about my competitors' products?

Product Management professionals face a challenging task: determining where to allocate their increasingly scarce resources. Investing in the wrong products can lead to significant financial losses for a company.


The problem is that product managers often lack the data needed to assist in prioritization decisions. Customer feedback data is scattered across different corners of the internet and is often published in ways that are difficult to understand.


Yellow Tokens enables Product Management professionals to obtain spontaneous customer feedback daily and in one centralized location, covering both their products and those of competing companies.


With Yellow Tokens, Product Management professionals will have answers to the following questions:

Screen of Yellow Tokens with aggregated feedback from a review platform

Collect customer feedback on each of your products and your competitors' products.


Register your products and your competitors' products available on the Amazon platform in the Yellow Tokens system. After registration, customer feedback will be automatically collected and presented to you in one centralized location.


Yellow Tokens dashboard with NPS charts by product

Understand which of your products need new features to remain competitive and which should be discontinued.


Analyze satisfaction metrics such as CSAT and NPS for each of your products. Identify which of your products have satisfaction scores significantly below those of the competition and understand the main reasons for customer complaints.


Screen of Yellow Tokens showing main topics mentioned by customers

Create new products based on customer complaints about your competitors' products.


Identify market niches with numerous customer complaints. Understand the reasons behind these criticisms and develop products aimed at solving the highlighted issues.

Choose a plan that suits you

Define the number of companies, establishments, and products you want to monitor, as well as the number of team members.

You can group companies, establishments, and products into different customized projects.

Companies are monitored

on the following channels:

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Social media icon
Social media icon
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Social media icon

Establishments are monitored

on the following channels:

Review platform icon
Review platform icon

Products are monitored

on the following channels:

Review platform icon

Each company, establishment, or product entitles you to a certain number of feedbacks to be monitored per month.

If you need to monitor more feedbacks, you can increase your credits at any time.