From Creative Production House to Strategic Communication Partner

Scenario

An advertising agency focused on creating visual campaigns for brands across different sectors, began noticing shifts in client expectations. Companies were becoming increasingly demanding, seeking partners that not only delivered creative assets but also contributed with data, analysis, and strategic direction for their brands. The agency’s team was excellent at creative execution, but they sensed that their work was losing ground to competitors who came armed with dashboards, metrics, and market insights. It was time to take a step forward, not abandoning creativity, but going beyond it.

Problem

Despite the high quality of their campaigns, the agency struggled to prove the strategic value of their work. Clients began questioning the real impact of the creative assets and started hiring data and BI consultancies to support decisions they once relied on the agency for.

In addition, the creative team was spending valuable time trying to gather information about consumer behavior and competitor actions. This included manual searches on social media, store reviews, and unsystematic research, without consistency, scale, or structure.

The agency urgently needed to reposition itself: to stop being seen only as a visual executor and become a true partner that grounds its creative output in market data and real consumer perceptions.

How Yellow Tokens Helped the Agency Reposition Itself

The transformation began with the adoption of the Yellow Tokens platform. Within days, the agency started registering its clients' projects in the system, ranging from cosmetics brands to food chains. The platform began automatically collecting real-time consumer feedback from major sources like Google, Instagram, YouTube, Facebook, X (Twitter), TikTok, Amazon, and TripAdvisor.

As a result, the planning and creative teams gained clear visibility into the strengths and weaknesses perceived by consumers for each brand, service, or product. Briefing meetings were completely transformed: instead of relying on gut feelings or loose trends, projects now began with structured, real, and organized data.

Results Achieved After Implementing Yellow Tokens

With Yellow Tokens, the agency streamlined the process of uncovering consumer insights, drastically reducing the time previously spent on manual data collection and fragmented research. This efficiency freed up the team to focus on deeper analysis and more targeted campaign proposals.

The agency’s positioning evolved: it became seen as a strategic communication partner that truly understands consumer behavior and delivers solutions backed by real data. The perceived value of their work increased, and the agency won new contracts by demonstrating mastery over insights that directly impact client decisions.

The relationship with their clients grew stronger, more consultative and less transactional, and the creative process became guided by market intelligence, not just a briefing.