Yellow Tokens Custom Project
A Yellow Tokens Custom Project is a project workspace available to users with an active Business Account Subscription, allowing them to configure the companies, establishments, products, and competitors they want to analyze.
What Is a Yellow Tokens Custom Project?
A Custom Project is an isolated project workspace inside Yellow Tokens. It allows an organization to define the business reality it wants to analyze, including its own company, physical locations, products, and selected competitors.
Unlike predefined projects created by Yellow Tokens, a Custom Project is configured by the user and combines three layers: project configuration, feedback intelligence, and action-plan workflows.
Why It Matters
Companies often need more than a general view of a market. They need to understand how customers perceive their own business, how that perception compares with competitors, and which issues should be prioritized for improvement.
A Custom Project gives teams a structured environment to transform spontaneous feedback into business intelligence and action plans connected to their own competitive context.
How It Works
Custom Projects are created and managed by users with an active Business Account Subscription.
- The user creates a Custom Project inside Yellow Tokens.
- The user selects the companies, establishments, products, and competitors that should be analyzed.
- Yellow Tokens organizes spontaneous customer feedback into analytical layers such as feedback, topics, SWOT, spontaneous CSAT, spontaneous NPS, and SFI.
- The platform can generate action-oriented workflows, including Continuous Improvement PDCA Action Plans and Competitor Gaps Action Plans.
What a Custom Project Can Include
- Project configuration for companies selected by the user
- Project configuration for physical establishments selected by the user
- Project configuration for products selected by the user
- Project configuration for competitors selected by the user
- Spontaneous feedback analysis
- Main topics mentioned by customers
- SWOT-style customer perception analysis
- Spontaneous CSAT and spontaneous NPS indicators
- Spontaneous Feedback Index comparison with benchmark datasets
- Continuous Improvement PDCA Action Plans
- Competitor Gaps Action Plans
- Action ownership, deadlines, approvals, and execution follow-up workflows
Custom Projects vs Ready-Made Projects
| Custom Project | Ready-Made Project |
|---|---|
| Configured by the user | Predefined by Yellow Tokens |
| Focused on the user's own business reality | Focused on a predefined market, sector, city, or group of companies |
| Requires a Business Account Subscription | Requires a Ready-Made Project Subscription |
| Designed for ongoing intelligence and action plans | Designed for faster access to predefined market intelligence |
Example
A hotel group can create a Custom Project to analyze its own hotels across different cities and compare customer perception against selected competitors.
The project can help the team identify recurring complaints, satisfaction drivers, competitive gaps, and improvement priorities based on spontaneous customer feedback.
How Yellow Tokens Uses Custom Projects
Custom Projects are the main project type used when an organization wants to turn spontaneous feedback into ongoing intelligence and execution-oriented action plans.
- To analyze a company's own customer perception
- To compare performance against selected competitors
- To benchmark Spontaneous Feedback Index performance
- To generate improvement and competitor gap action plans
FAQ – Yellow Tokens Custom Project
What is a Yellow Tokens Custom Project?
A Yellow Tokens Custom Project is a workspace configured by the user, allowing organizations to define which companies, establishments, products, and competitors they want to analyze using spontaneous feedback intelligence and action-plan workflows.
Who can create and manage a Custom Project?
Only users with an active Business Account Subscription can create and manage Custom Projects within Yellow Tokens.
What can be included in a Custom Project?
A Custom Project can include user-selected companies, establishments, products, competitors, spontaneous feedback analysis, main customer topics, SWOT-style analysis, spontaneous CSAT and NPS, benchmarking, action plans, and execution workflows.
How does a Custom Project differ from a Ready-Made Project?
Custom Projects are configured by the user and focus on their specific business reality, while Ready-Made Projects are predefined by Yellow Tokens and focus on a set market or sector. Each requires a different subscription type.
How do Custom Projects use spontaneous feedback?
Custom Projects organize spontaneous customer feedback into analytical layers such as topics, SWOT analysis, spontaneous CSAT, spontaneous NPS, and Spontaneous Feedback Index, supporting intelligence and action plans.
Can I benchmark my company’s performance using a Custom Project?
Yes, Custom Projects allow benchmarking of your company’s Spontaneous Feedback Index, CSAT, and NPS against sector benchmarks using public data.
What types of action plans can be generated in a Custom Project?
Custom Projects can generate Continuous Improvement PDCA Action Plans and Competitor Gaps Action Plans based on recurring feedback signals and competitive gaps.
Can I compare my company with specific competitors in a Custom Project?
Yes, you can select which competitors to include and analyze performance and customer perception against them within your Custom Project.
Is it possible to track action plan execution within a Custom Project?
Yes, Custom Projects support workflows for action ownership, deadlines, approvals, and execution follow-up, helping teams manage improvement initiatives.
How do I start a Custom Project in Yellow Tokens?
To start a Custom Project, you need an active Business Account Subscription. Once subscribed, you can create a new project, select the companies, establishments, products, and competitors to analyze, and configure the project according to your needs.