Marketing manager drastically reduces time wasted on manual analyses and reporting
How Yellow Tokens transformed the feedback analysis and reporting process, freeing up time for what really matters. Read the case
Turn customer feedback into marketing decisions that move the needle
See what drives your brand perception, how you compare to competitors, and which themes truly influence conversion — all in one place.
Experience and clients
Yellow Tokens builds on 20+ years helping brands turn customer feedback into measurable marketing impact.
How Marketing Teams Use Yellow Tokens to Drive Results
📊 See Brand and Competitor Perception in One Dashboard
Track what customers say about your brand and competitors across Facebook, Instagram, TikTok, X, YouTube, Google Maps, TripAdvisor, Booking, and Amazon — all consolidated and ready to act on.
🎯 Get AI-Generated Insights for Campaigns
Discover which messages, themes, and differentiators truly connect with customers — and use them to guide your next campaign.
📈 Understand What Shapes Brand Reputation
See how customers rate price, quality, service, and experience compared to competitors — and use that data to strengthen your positioning.
Questions You’ll Finally Answer with Confidence
- What truly sets us apart? Identify what customers actually value in your brand.
- Where are competitors losing ground? Detect weak points in their experience or service to capture new demand.
- Which topics drive engagement? Find the themes that influence perception and conversion.
Base your marketing strategy on what customers really think
Marketing teams often plan around internal assumptions. But customer perception shifts fast — and what you believe is a differentiator might not be what customers see.
Yellow Tokens gives you a real-time view of how your brand and competitors are perceived, so you can adjust campaigns and positioning with confidence.
What makes my brand stand out to customers?
How customers compare your price to competitors.
How they rate your product and service quality versus others.
Whether your service is seen as better or worse than the market.
How customers describe their in-store or online experience.
How can I spot short-term opportunities?
Which competitors are losing satisfaction or reputation.
Which brands are at risk of losing customers.
What competitor customers complain about — and how your brand can capture that demand.
Pricing Tailored to Your Needs
Yellow Tokens uses a flexible, usage-based model — pay only for the companies, establishments, and products you analyze, and for the users in your workspace.
- ✔️ Pay only for what you analyze
- ✔️ No long-term contracts
- ✔️ Scale anytime
Prefer full details? Visit the Pricing page.
Build campaigns that win over competitor audiences
Use real customer perception data to highlight your strengths and target competitor weaknesses with precision.
Improve every touchpoint of the customer journey
Collect and analyze spontaneous feedback from all major digital channels to identify experience gaps before they impact reputation.
Create content that reflects what customers care about
Find the topics and emotions that drive engagement and shape your messaging around what truly matters to your audience.
Case Studies
Real stories of Marketing teams using customer feedback to drive strategy, improve campaigns, and boost performance.
Marketing director overcomes challenges of receiving delayed and inaccurate data
How Yellow Tokens revolutionized campaign creation with real-time insights. Read the case
Losing Market Share by Ignoring What Customers Valued in Competitors
How Yellow Tokens helped a B2C brand uncover what customers truly valued in competitors — reversing market share loss through customer-driven differentiation. Read the case
Differentiating in the Pharmaceutical Retail Market with Yellow Tokens
How a pharmacy chain used Yellow Tokens to stand out in a saturated market, offering unique experiences to customers and increasing its market share. Read the case
FAQ for Marketing Teams
Quick answers on how Yellow Tokens helps marketing deliver results.
How does Yellow Tokens improve marketing performance?
It consolidates customer feedback from all major channels and competitors, showing what drives perception and conversion — so you can act fast and prove impact.
How is it different from social listening tools?
Yellow Tokens goes beyond mentions. It delivers AI-driven insights, benchmarking, and PDCA-based action plans — turning feedback into strategy, not just data.
When do insights start appearing?
Within 24 hours of setup. The platform updates continuously as new feedback appears.
Can I analyze multiple competitors?
Yes. Track as many as you need, compare satisfaction and sentiment, and identify where your brand can gain ground.
How does it support content and campaign planning?
It reveals trending topics and emotions from real customers, helping you craft messages that resonate and convert.
Can I measure campaign impact?
Absolutely. Track perception, sentiment, and satisfaction before and after campaigns to prove result and refine strategy.
How to Turn Feedback into Marketing Results
Five simple steps to move from raw feedback to actionable strategy.
Set Up
Add your brand and competitors across all supported channels.
Find What Drives Perception
Analyze satisfaction, sentiment, and recurring themes.
Spot Competitor Weaknesses
Identify where they fail to meet customer expectations.
Build Campaign Themes
Use insights to define messages that connect with real needs.
Measure and Adjust
Track perception changes and refine your next move with AI-driven action plans.