Yellow Tokens processes multilingual customer feedback using advanced AI and curated indicators, ensuring
every spontaneous comment — in any language — becomes a structured, comparable insight.
1. Collecting Spontaneous Feedback
The platform gathers public, unsolicited feedback from sources like Google Maps, TripAdvisor, Instagram,
Facebook, TikTok, YouTube, X,
and Amazon — regardless of the language used.
2. Automatic Language Detection
Each comment is automatically recognized and routed through the correct linguistic model for accurate
understanding and sentiment detection.
3. Interpreting Meaning and Emotion
Yellow Tokens interprets tone, friction points, and intent within context, ensuring no nuance is lost in
translation.
4. Mapping to Curated Indicators
Feedback is classified into universal business indicators — such as cleanliness, pricing, or service speed
— enabling cross-region benchmarking.
5. Standardizing Output Language
Results are displayed in English (or the interface language selected), ensuring multilingual insights are
comparable across all teams and markets.
6. Delivering Global Insights
Executives and analysts can visualize patterns across countries, products, or brands — unified in one
consistent framework of spontaneous feedback
intelligence.