Ricardo Pomeranz, Chief Technology Officer (CTO) at Yellow Tokens

Ricardo Pomeranz

Chief Technology Officer (CTO) at Yellow Tokens, with decades of global leadership experience in digital marketing, customer intelligence and enterprise-scale technology.

About the author

Ricardo Pomeranz is a technology and strategy leader with extensive global experience at the intersection of digital marketing, data, technology and customer experience.

He served as President of RAPP Brazil and later as Global Chief Digital Officer at RAPP Worldwide, part of the Omnicom Group , one of the world’s largest global marketing and communications networks.

Throughout his career, Ricardo led digital transformation initiatives for large organizations, working with data-driven strategies, customer intelligence, analytics and enterprise-scale technology.

Ricardo holds a Master’s degree from Cornell University in computer graphics, providing a strong technical foundation that complements his executive experience.

His professional trajectory directly influenced the definition of the Spontaneous Feedback Intelligence & Action (SFIA) category and the development of the analytical models behind the Spontaneous Feedback Index (SFI) , which power the Yellow Tokens platform.

LinkedIn profile Official interview on RAPP.com PR Newswire / UOL press release

Articles by Ricardo Pomeranz

Articles written by Ricardo focus on digital transformation, customer intelligence, data-driven strategy and the strategic use of spontaneous customer feedback.